A situation where there is more than one listing of a similar entity or business in the google my business platform is referred to as the duplicate address in google my business where one should discover more about it from various websites. There are a number of reasons that lead to these duplicate addresses in google my business which one can read more about them from various websites. Some of these causes that one can discover more about including automation where data duplicates with minimal variations as it flows, unintentional building of another listing, data changes, violation of guidelines through spam to create another listing as well as lack of awareness of the guidelines put in place.
It is important first to learn if there are duplicate listing either through use of different tools that can enable one see the results for the listing or do searches manually in the google my business databases to see the number of listings. There are websites that have content about how to resolve these duplicate addresses that one need to read more to avoid the consequences of the duplicate listing. The major challenge of having duplicate listing that one can learn more about is that the addresses will start competing with each other for ranking in google my business where it opts to choose a single address that users can see. Resolving the duplicate listing will also prevent Google from selecting the address that has little reviews and other features that attract customers.
When resolving 2 listings that are both verified for the same entity with similar address, it is important to learn that merging them in google my business is not possible. It is important to learn more about how one of the addresses will be unverified so that it can be merged hence the duplicate listing in google my business will be resolved. Another problem of duplicate addresses in google my business is where the 2 listings are verified for the same entity with similar address, one therefore need to learn that merging them in google my business is not possible. This problem can be resolved by still merging the 2 listings but one has to learn about ways through which they can gain control over the other address and follow a similar process as mentioned earlier. In situations where it is only one listing that has been verified, one needs to consult with google my business so that they can help resolve the duplicate listing.
Resolving the duplicate addresses in google my business is beneficial since it leads to enhanced rankings in the google my business platform which will have an impact on the user experience hence drives more traffic leading to increased revenues.